I'M

DANIEL
ELDER.

MARKETING TECHNOLOGIST & EXPERIENCE SPECIALIST
 

DIGITAL MARKETING LEADER WITH 12+ YEARS GLOBAL EXPERIENCE. FULLY IMMERSED IN THE COLLISION OF MARKETING & TECHNOLOGY, FROM THE SIMPLE BUILDING BLOCKS OF EMAIL & SOCIAL THROUGH TO AI, MACHINE LEARNING & AUTOMATION. THRIVE ON THE CONSTANT DISRUPTION OF THE WAY WE LIVE & WORK. NEW STIMULI IS KEY. MY MOTO? WORK HARD, PLAY HARD AND HAVE FUN WHILE DOING IT. 

01 Experience

2019 - 2020

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Direct Marketing Manager, Australia
Leading a team dedicated to creating exceptional experiences for our loyal Cinebuzz Members across Event, Birch Carroll & Coyle, Greater Union, GU Film House and Moonlight Cinemas.

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2016 - 2018

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Global Chief Digital Officer, Paris, France

Driving new digital pre-event, onsite and post-event experiences for 30+ marketing events across 7 country teams. Direction of apps, matchmaking tools and registration journeys.

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2014 - 2016

Director of Marketing, Asia Pacific
Overhauling branding, key digital templates and processes for all events across Australia, New Zealand, Singapore and Thailand. Launched NZ events, re-branded all events and reimagined tech-stack.

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2013 - 2014

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Marketing Manager, Australia
Audience development and commercial communications, for exhibitions, conferences and hosted-buyer digital marketing events. Overhauled database and creative processes.

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2012 - 2013

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Digital Marketing Manager, Australia

Marketing strategy and execution for Australia’s leading financial publications.

Re-branding and centralising publications and events to increase cross-promotion.

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2011 - 2012

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Digital Marketing Assistant, Australia

Websites, apps, video, social media, email campaigns, display ads and analytics. Campaigns included Randstad’s sponsorship of AT&T Williams Formula 1 team.

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02 PASSION

INTERESTS & HOBBIES

I’ve skydived, bungee-jumped, solo hang-glided, run three marathons, and completed the Oxfam 100km. I thrive on experiences, creativity and building things – from pulling apart code, graphic design and making films with friends, to pulling apart cars and completely re-building my 1967 Ford Anglia.

 

I’m obsessed with exploring our planet, and have traveled to 40+ countries, with many more to go. I will travel anywhere and try anything once and this helps keep life interesting and unpredictable! Recently, my partner Brigid and I drove a VW Camper throughout Europe. Checkout our Koasting blog and Instagram feed for a snapshot of our adventures.

03 QUALIFICATIONS

2009-2010

University of Otago, New Zealand

Master of Commerce with Distinction in Marketing Management.

Thesis topic: Varying the Image Quality of Commercials. Graduated in December 2011.

2005-2008

University of Otago, New Zealand

Bachelor of Commerce with First Class Honours in Economics and Marketing Management (Combined).

Thesis topic: Modern Consumer Decision-making in a Networked World. Graduated Top of Class with A+ (95%) Dissertation in May 2009 and received Postgraduate Scholarship.

 
 
CONTACT

I’d love to chat and am always open to new opportunities and collaborations. Feel free to contact me directly via:

delder@delder.com

+61 (0) 403 495 185 

Resume / CV

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  • Koasting Instagram Account

© 2020 Daniel Elder.